Eric will - Director

Growing up in France, England and the US, Eric got a unique upbringing through constant travelling. One day he took a camera and spent months photographing India. In Berlin and London his interest in music and effects made him dive into music videos. That led to his directing of the first worldwide LG commercial with SFX Academy Award Neal Scanlan. Always interacting with exotic cultures, Eric’s work combines cinematic storytelling with human magic.

He engages audiences with a unique blend of characters and striking visuals. Recent credits go for Pepsi, Minute Maid, Chevrolet, Prince Soda and Cadillac. The film for Glowingheads won the 1999 German Visual Effect Price. His spot for Beko received the 2003 Silver Crystal Apple Award. Eucerin got the 2007 Silver Effie. Kosovo won the UK Media & Marketing Award 2010. MTC won two Gold awards at the 2011 Russian Advertising Awards. Nutrilite is shortlisted on the Cannes Lions 2017.

JUICE VFX

A full-service visual effects, design & audio powerhouse.

Juice blends VFX, 2D/3D animation, Unreal Engine creations, original score, sound and visual design, brand identity, mixing, and postproduction to produce moving experiences in film, audio, and digital spaces.

Our tight knit family of directors, composers, artists, and dreamers has helped transform and redefine work for NETFLIX & HBO, BMW & Mercedes, Coca-Cola & Nike, Virgin Mobile & Dolby, Sony Entertainment, CD Projekt RED, and the BBC.

We’re suckers for how big ideas look and sound, and we’ve traded many a weekend for sweating out the details that make them come alive.Cosmopolitan, shapeshifting, award-winning,

Juice.