Prod Co: BRAND YEW FRIENDS/Juice

Director: ERIC WILL

DESIGN/VFX/Post/AUDIO: Juice

JUICe - FULL SERVICE MOTION DESIGN, VFX, Post production

A full-service visual effects, design & audio powerhouse with offices in Poland, Tokyo and Shanghai.

Juice blends VFX, 2D/3D animation, Unreal Engine creations, original score, sound and visual design, brand identity, mixing, and postproduction to produce moving experiences in film, audio, and digital spaces. Our tight knit family of directors, composers, artists, and dreamers has helped transform and redefine work for NETFLIX & HBO, BMW & Mercedes, Coca-Cola & Nike, Virgin Mobile & Dolby, Sony Entertainment, CD Projekt RED, and the BBC. We’re suckers for how big ideas look and sound, and we’ve traded many a weekend for sweating out the details that make them come alive.

Cosmopolitan, shapeshifting, award-winning, Juice.

IN-HOUSE DIRECTOR

Eric Will - director & Creative director

Growing up in France, England and the US, Eric got a unique upbringing through constant travelling. One day he took a camera and spent months photographing India. In Berlin and London his interest in music and effects made him dive into music videos. That led to his directing of the first worldwide LG commercial with SFX Academy Award Neal Scanlan. Always interacting with exotic cultures, Eric’s work combines cinematic storytelling with human magic.

He engages audiences with a unique blend of characters and striking visuals. Recent credits go for Pepsi, Minute Maid, Chevrolet, Prince Soda and Cadillac. The film for Glowingheads won the 1999 German Visual Effect Price. His spot for Beko received the 2003 Silver Crystal Apple Award. Eucerin got the 2007 Silver Effie. Kosovo won the UK Media & Marketing Award 2010. MTC won two Gold awards at the 2011 Russian Advertising Awards. Nutrilite is shortlisted on the Cannes Lions 2017.

ABOUT BRAND YEW FRIENDS

Brand Yew Friends is a multi-disciplinary creative collective aiming to solve client’s problems while doing great work. We use our 20 years of experience in the design and animation industry to facilitate unique collaborations for agencies and brands. We are a solution-based team that can offer full-service capabilities for all budgets through one or multiple partners. There isnt a board we cant solve, a team we cant build, or a project we cant make.

Our capabilities include 2D/3D Design/Animation, Live Action, Photoreal CG, Unreal Engine and Volume Stage Production, VFX and Comp, Offline Editorial, Color & Finishing, and Audio Post.