BYF x Sams Club
Prod Co: BRAND YEW FRIENDS
Director: Patrick Cummings
Patrick Cummings - Writer / Director
Patrick Cummings is an Emmy-nominated director and writer from New York. He is known for his compelling visual storytelling style, specializing in cinematic comedy.
Patrick has directed commercials, promos and content for MTV, History Channel, A&E, Comedy Central, VICE, IFC and some of the world’s biggest brands. He has worked with numerous A-List talent including Morgan Freeman, Justin Timberlake, Eminem, Miley Cyrus, William Shatner, Neil Patrick Harris, Katy Perry and Kid Cudi, to name a few.
Patrick began his career as a writer-director for MTV’s On-Air Promos Department. There, he honed his craft while directing some of the world’s biggest pop stars and tackling social issues.
In 2021, Patrick was selected as a protégé in the DGA's Episodic TV Directing Mentorship and Craft Workshop. He graduates from the program in June 2022 with the goal of expanding his directorial career into episodic television.
ABOUT BRAND YEW FRIENDS
Brand Yew Friends is a multi-disciplinary creative collective aiming to solve client’s problems while doing great work. We use our 20 years of experience in the design and animation industry to facilitate unique collaborations for agencies and brands. We are a solution-based team that can offer full-service capabilities for all budgets through one or multiple partners. There isnt a board we cant solve, a team we cant build, or a project we cant make.
Our capabilities include 2D/3D Design/Animation, Live Action, Photoreal CG, Unreal Engine and Volume Stage Production, VFX and Comp, Offline Editorial, Color & Finishing, and Audio Post.
