BRAND YEW FRIENDS X United Rentals

DESIGN FOCUSED CREATIVE COLLECTIVE OF ARTISTS, DIRECTORS & STUDIOS

Brand Yew Friends is a multi-disciplinary creative collective whose goal is simply to solve client’s problems while doing great work. We use our 20 years of experience in the design and animation industry to facilitate unique collaborations for agencies and brands. We are a solution-based team with the ability to offer full-service capabilities for all budgets through one or multiple partners. There isnt a board we cant solve, a team we cant build, or a project we cant make.

Our capabilities include 2D/3D Design/Animation, Live Action, Photoreal CG, Unreal Engine and Volume Stage Production, VFX and Comp, Offline Editorial, Color & Finishing, and Audio Post.

The following are our team members that we feel are a perfect fit for this project. You can watch their combined reel HERE.

Serge kirsanov - multidisciplinary director, creative director and Photographer

In 2015, Serge, originally a Bronx native and son to immigrant parents, moved to LA to direct for Jordan. For five years he directed the brand’s content films across all brand channels, while at the same time developing his voice directing hip hop music videos.

He has had the privilege of collaborating with some of the world’s greatest streetwear and sports icons. The late Virgil Abloh and Neymar Jr. were two highlights, but he’s worked with Zion Williamson, Chris Paul, Ghetto Gastro, Russell Westbrook, Nigel Sylvester, Edison Chen and many other sports, fashion and music celebrities. He has also directed and photographed for brands such as Meta, Instagram, Google and The North Face, among others.

Gimmick - Motion desiGn & Post production

Gimmick Studio is a Montreal-based motion design company that mixes creativity with efficiency in a laid-back atmosphere. Over the years, they’ve earned a reputation for delivering killer projects with lightning turnaround times.