Project: novant Health

Editor: chris hall

DESIGN/MOGRAPH: Gimmick studio

Additional Post: shiny Giant

Chris is a Los Angeles–based commercial film editor with a global footprint and a reputation for delivering work that’s both creatively sharp and production-savvy. He’s collaborated with top agencies, edit houses, production companies, and brands—working everywhere from San Francisco and Seattle to Barcelona and Munich—and offers full edit-to-ship post-production through Shiny Giant.

Chris began his career in the 2000s assistant editing under legendary editors Robert Duffy and Hank Corwin. He cut his teeth at premier shops including Spotwelders, Lost Planet, RPS, Beast, and Chrome, before stepping into full-time lead editing in 2010.

His work spans high-profile commercial, branded, and cultural projects. In 2015, he edited a Nike documentary for Los York that went on to win six Cannes Lions. He’s cut NBA Finals spots for Beats, served as an editor on LeBron James’ The Shop pilot, created World Cup content for Fox Sports in 2018, and edited TikTok’s 2020 Super Bowl campaign with Golden.

In addition to editing, Chris is frequently brought on as Director of Post-Production, overseeing bid-to-delivery workflows for brands including the NBA G-League, Aeropostale, and Turtle Beach. His approach blends creative intuition with operational fluency—making him a steady hand from first cut to final delivery.

Beyond commercial work, LACMA commissioned Chris to edit Conversations Across Time, a film exploring the murals of Pablo Picasso and Diego Rivera. During the project, director Rodrigo García offered to share directing credit with Chris—a testament to his creative contribution.

Most recently, Chris edited the 2025 NBA Christmas Day: 5 Game Feast campaign with Los York. He continues to collaborate with Apple, 72andSunny, Steelhead, The Many, Untold, Channel, Elastic, RPS, Show-More, King & Country, VML, and others.

Learn more at www.shinygiant.com.

Gimmick - Design, Motion Studio.

A full-service design and animation powerhouse. Gimmick Studio is a Montreal-based motion design company that mixes creativity with efficiency in a laid-back atmosphere.

Gimmick blends 2D/3D animation with live action and/or CG to create modern and unreal multi layers works. Their tight knit family of directors and dreamers has helped transform and redefine work for Porsche, Coca-Cola, Nike, Ford, Johnnie Walker, Citibank and many others. They are suckers for how big ideas can play out and they’ve traded many a weekend for sweating out the details that make them come alive.

Over the years, they’ve earned a reputation for delivering killer projects with lightning turnaround times.

SHINY GIANT - Additional POST PRODUCTION

Founded by Los Angeles–based commercial film editor Chris Hall, Shiny Giant is a full-service post-production company built to support modern, fast-moving creative teams. Operating remotely by design, Shiny Giant partners seamlessly with clients and agencies around the world.

Rooted in holistic storytelling, Shiny Giant provides edit-to-ship post-production across a wide range of projects. Services include editorial, color, VFX and cleanup, sound design and mix, and motion graphics and design—delivered through a streamlined, production-aware workflow.

At its core, Shiny Giant is a boutique studio with a white-glove approach. Every project receives senior-level attention, clear communication, and responsive turnaround. Clients never get lost in the shuffle, and nothing waits longer than it should. The result is top-tier creative execution paired with reliability producers can count on.

Go to the website to see colorists and sound designer reels.

ABOUT BRAND YEW FRIENDS

Brand Yew Friends is a multi-disciplinary creative collective aiming to solve client’s problems while doing great work. We use our 20 years of experience in the design and animation industry to facilitate unique collaborations for agencies and brands. We are a solution-based team that can offer full-service capabilities for all budgets through one or multiple partners. There isnt a board we cant solve, a team we cant build, or a project we cant make.

Our capabilities include 2D/3D Design/Animation, Live Action, Photoreal CG, Unreal Engine and Volume Stage Production, VFX and Comp, Offline Editorial, Color & Finishing, and Audio Post.