Brands have a challenge when telling emotionally-driven stories. You can almost hear the record scratch when the product gets forced in. We were determined to integrate the product into the story seamlessly.

Meta came to us to build a suite of creative assets to celebrate athletes and para-athletes, showing the trials they went through to become truly great. And they wanted to organically weave the products of Facebook and Instagram into the story.

We came up with a device that included two key aspects of the products: community building and communication. We bookended the piece with how these athletes presented themselves on their social platforms as they were training early in their career and as they competed, showcasing their growth through the product.